Famiglia Pasqua, a wine producer from Northeast Italy’s Veneto region, has introduced Hey French: You could have made this, but you didn’t.

A rule-breaking, multi-vintage Bianco Veneto IGT from the Soave Classico zone, this still white wine is now shipping. Hey French “First Edition” is a blend of four vintages — 2013, 2015, 2016 and 2017 — and three grape varieties: 60% garganega rounded out by pinot bianco and sauvignon blanc.

Fruit was sourced from several parcels of vineyard on the Veronese side of Monte Calvarina in the easternmost section of Soave Classico. Volcanic soil provides the potential for structured, long-lived, minerally wines. 

Pasqua has made classic white wines in the Soave region since 1925, but as third-generation Alessandro Pasqua puts it with respect to the thinking behind this new disruptor: “We wanted to make a high-end super-white that would draw fresh attention to our region and, like a great multi-vintage champagne, remain consistently delicious year after year. Hey French is our interpretation of our terroir and grapes, expressed and presented in our own way.” 

In a nod to the French regions and winemakers that inspire them, the Pasqua brothers have opted for humor and irony in the choice of name and packaging for this otherwise serious wine. The label is the creation of the French-based, Cuban-born artist CB Hoyo, whose work humorously pokes fun at society. 

Imported by Pasqua Wines USA, Manhasset, NY.

The suggested retail price is $40 per 750-ml. bottle.