The Cheers Beverage Excellence Awards are back after a five-year hiatus.

The BevEx Awards celebrate full-service chain restaurants for their beverage program’s creativity, originality and impact on sales and profitability. Winners demonstrate superior marketing support, staff training and overall commitment to their beverage initiatives.

“The competition for this award is like no other years we’ve had in the past,” says Jeremy Nedelka, Content Director for Cheers. “The amount of thoughtful, creative beverage programs out there is really setting the bar high this year!”

The BevEx Awards include a variety of categories for both chain and independent operators, including separate categories for single-concept brands and multi-concept operations, as well as restaurants and hospitality companies. The “Best Overall Beverage Program” winner will be featured on the cover of the February/March issue of Cheers, and all winners will be profiled in that issue.

There is still time to enter your company’s beverage program in the Beverage Excellence Awards. Marketing service providers can also enter their clients. Entries must be in by November 2nd. All full-service restaurants and hospitality providers are eligible to enter.

For more details on the award program or enter the Beverage Excellence Awards, visit cheersonline.com/bevex/.