Seagram’s Vodka has announced the launch of watermelon-flavored vodka.

Launching on the heels of Seagram’s Vodka’s recent introduction of Ruby Red Grapefruit and Golden Apricot flavors, Seagram’s Juicy Watermelon Vodka is sweet and juicy with a smooth finish, the company says, for a flavor that’s mixable.

Seagram’s Vodka is five-times distilled and produced with American grain for a clean, smooth spirit with no burn.

Seagram’s Juicy Watermelon Flavored Vodka is now available nationwide.

At 35% ABV, the suggested retail price is $10.99 per 750-ml. bottle.