American whiskey fans are well acquainted with the term “Kentucky Hug,” that warming feeling one gets when drinking bourbon. Jim Beam aims to bring the Kentucky Hug to life with hug-simulating pajamas for the holiday season.

The unisex Kentucky Hug Pajama sets feature a red flannel holiday-inspired design and come in a range of sizes from small to 2XL. The “hug simulation” feature is designed to apply weighted pressure on specific points along the wearer’s neck, shoulders, and back using a removable insert to replicate the feeling of a loving in-person hug.  

The limited-edition Kentucky Hug Pajamas are on sale now at JimBeamKentuckyHug.com for $24.99, while supplies last. Bourbon fans can gift the pajamas as a cozy embrace to anyone they’re missing this season, or grab a pair for themselves. You could even wear them while sipping bourbon and enjoy a double hug!