Tag: ready to drink
The 2024 RTD Growth Brands Awards — Canned Cocktails Thriving
by: Krystina Skibo
The thirst for ready-to-drink beverages has expanded significantly over the past few years. So much so that Fortune Business Insights projects that the global RTD beverages …
Malibu Splash Mango
by: Kyle Swartz
Malibu Splash Mango is the company’s latest ready-to-drink (RTD) release. This new beverage combines a coconut base with mango flavors in a sparkling malt beverage. Malibu …
The Finnish Long Drink Launches Peach Flavor
by: Kyle Swartz
The Finnish Long Drink, a fast-growing brand based on the Finnish alcohol category of long drinks, has announced its Peach beverage as a permanent lineup addition. …
Captain Morgan Expands RTD Lineup
by: Kyle Swartz
Captain Morgan has introduced its newest ready-to-drink series, Captain Morgan Sliced. This is a line of cocktail-inspired malt beverages: “We didn’t just want to introduce another new canned drink …
Spirit-based RTDs Take Off
by: Krystina Skibo
Hard seltzer may have hogged the spotlight of the ready-to-drink beverage alcohol market in recent years, but spirit-based RTDs and canned cocktails are providing the buzz …
Dr. Dre and Snoop Dogg Launch Gin & Juice RTD
by: Kyle Swartz
At the convergence of the ready to drink (RTD) and celebrity alcohol brand trends is the new Gin & Juice By Dre and Snoop. This is …
Nütrl Vodka Orange Seltzer
by: Melissa Dowling
Nütrl Vodka Seltzer has unveiled its latest innovation: Nütrl Vodka Seltzer Orange. Arriving in time for summer, this new release is made with vodka, seltzer and real orange juice. The result …
Deep Eddy Vodka + Tea Hard Seltzers
by: Melissa Dowling
Deep Eddy Vodka has announced the launch of its latest hard seltzer line extension, Deep Eddy Vodka + Tea Hard Seltzers. Following the brand’s entry into …
Jack Daniel’s, Coca-Cola RTD Rolls into U.S.
by: Melissa Dowling
Two of the more iconic American brands, Jack Daniel’s and Coca-Cola, have partnered to launch a ready to drink cocktail collaboration: Jack Daniel’s & Coca-Cola Ready-to-Drink. …
High Noon Launches Tequila Seltzer
by: Melissa Dowling
The category-leading ready to drink brand High Noon has expanded its portfolio with a new tequila seltzer. High Noon Tequila Seltzer is made with real blanco …
