SVEDKA Vodka is launching a new flavor, Grapefruit Jalapeño, while also entering the 100-Proof category market. Grapefruit Jalapeño fuses grapefruit-flavored vodka with a jalapeño bite. SVEDKA 100-Proof has a smooth, clean taste which ends with a warm finish. Both new products will be available nationwide, March 2015 (varies by market), with Grapefruit Jalapeño in 50ML (suggested retail price:$1.99), 375ML ($6.99), 750ML ($12.99), 1L ($16.99) and 1.75L ($21.99) and 100 Proof in 375ML ($8.45), 750ML ($15.35), and 1L ($18.45).