To encourage people around the country to support their local restaurants, entertainer Dwayne “The Rock” Johnson and his year-old Teremana tequila brand have launched the “Guac on the Rock” initiative. From May 1 through May 5, Teremana will reimburse restaurant goers for their guacomole, up to $1 million of guac in total, when they purchase guacamole with any Teremana Tequila cocktail.
Guests of the bars and restaurants taking part in Guac on the Rock will need to upload a photo of their printed to guacontherock.com itemized receipt showing a Teremana cocktail and order of guacamole. They’ll be reimbursed directly from Dwayne Johnson (via Venmo) for up to $10.
The program, coinciding with Johnson’s birthday on May 2 and Cinco de Mayo, encourages people to patronize their local eateries, either dining inside or outside or for take-out. In addition to spurring consumer confidence, Guac on the Rock aims to help generate millions of dollars of additional revenue and tips for restaurants and its servers hard-hit by the pandemic.