Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Operators
    • What I’m Drinking Now
  • Recipes
    • Submit a Drink Recipe
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Mouton Cadet Debuts as Official Wine of the 35th America’s Cup

06/05/2017

by: The Staff

The Bordeaux brand Mouton Cadet debuts today as the official wine of the 35th America’s Cup sailing competition, with its limited-edition America’s Cup Special Cuvée

“The America’s Cup’s venerable heritage as the competition for the oldest trophy in international sports complements Mouton Cadet’s high technical skill and commitment to excellence at all levels,” the company says in a press release.

“This partnership makes perfect sense: we are both international brands with a strong history,” adds Philippe Sereys de Rothschild, CEO of the family company Baron Philippe de Rothschild.

Advertisement

The America’s Cup Special Cuvée will serve as the official wine of the month-long competition, scheduled to run from Saturday, May 27th to Tuesday, June 27th . The glass-etched design on the bottle was signed by Sir Russell Coutts, five-time winner of the America’s Cup, who shares.

The limited edition red, white and rosé wines accompany the sailing events, allowing wine-lovers and sailing enthusiasts alike the chance to participate in one of the sport’s most prestigious events, the company says.

americas cup special cuvee Mouton Cadet mouton cadet america cup mouton cadet americas cup special cuvee

Last modified: 06/05/2017

Previous Story:
Russian Standard Vodka Partners with Cirque du Soleil
Next Story:
NFL Will Allow Liquor Ads During Games

About the Author: The Staff

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

In The News

  • Barton 1792 Begins Filling First New Warehouse in Decades
  • Canopy Growth Launches CBD Beverage Quatreau in the U.S.
  • Budweiser Select Reaches National Distribution
  • Grey Goose Essences Launch as Low-ABV Vodkas
  • Dogfish Head Canned Cocktails Hit the Shelves
  • Michter’s Barrel Strength Rye Whiskey Returns to Markets
More News >>

Follow Us

Facebook
Twitter

Featured Drink

  • Spiked Xocolatl
    Spiked Xocolatl cocktail

Drink Recipes

  • Spiked Xocolatl
  • The Dapper Dragon
  • Frosty Bourbon
  • Winter Garden Sour
  • Very Special Valentines Cocktails For 2021

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Media
  • Send File
  • Privacy Policy
Powered by WordPress and Versal.