Calling all sharply dressed sommeliers.
GQ Magazine and Australian winemaker Penfolds will partner to host their second annual “BestDressed Somm” contest.
“Somm style is not just about clothes – it’s about exploring and knowing how to choose,” said a Penfolds press release. “Whether it’s expert craftsmanship, impeccable tailoring, or a fine vintage, somms know the good stuff when they see it. The search for the Best Dressed Somm is a recognition that the worlds of wine and fashion are rapidly colliding.”
Between September 1 and 30, sommeliers across North America are encouraged to submit their most dapper photo for a chance to win the title and bragging rights of being Penfolds’ and GQ’s Best Dressed Somm.
Visit Penfolds.com/GQBestDressedSomm and follow the links and instructions to complete and submit the registration form, including your name, birthdate, a valid email address and a telephone number. Then, follow instructions to upload one photo that captures your most dapper self (make sure it truly reflects your personal style).
Next, use one or both of the following social media platforms to share your photo with fans:
Instagram: Follow Penfolds on Instagram; then post your photo along with both @Penfolds AND @GQ handles, and the #BestDressedSomm hashtag. Your Instagram account must be set such that your posts are public and thus viewable to Penfolds.
Twitter: Follow Penfolds on Twitter; then, upload and Tweet your photo along with both @Penfolds AND @GQMagazine handles, in addition to the #BestDressedSomm hashtag. Your Twitter account must be set such that your Tweets are public and thus viewable to Penfolds.
At the close of the submission period, Penfolds, and GQ will select and invite the top five finalists to an exclusive event at the Penfolds House on Wednesday, October 21 in NYC. At the invite-only affair, the top five finalists, decked out in their finest digs, will go head-to-head in front of an esteemed panel of judges that include GQ Executive Stylist Brett Fahlgren, among several other notables in the world of fashion and culinary.
In addition to national and local notoriety as “The Penfolds and GQ Best Dressed Somm 2015,” the winner will receive:
- Announcement in a national Penfolds/GQ joint press release
- Coverage in a promotion listing in a future GQprint issue
- Exposure to national and local media and high-profile influencers at the House of Penfolds on October 21, 2015
- Private styling session with GQ’s Executive Stylist, Brett Fahlgren
Fetaured image: Jonathan Schuyler Sommelier/beverage director, 2941 Restaurant, Falls Church, VA.