The Prisoner Wine Company, known for its red blends with attention-grabbing labels, has added to its portfolio with the launch of Blindfold, a white wine line.

Blindfold is the fourth brand under The Prisoner Wine Company portfolio, and will feature light and vibrant white wine expressions from renowned North Coast vineyards and appellations, the company says.

Blindfold’s first release is a still blanc de noir from Sonoma County.

“Introducing Blindfold with our first bottling of a 2021 blanc de noir is something our team is very proud of,” says Chrissy Wittmann, director of winemaking, The Prisoner Wine Company. “The Prisoner Red Blend is what made The Prisoner Wine Company what it is today and we saw an opportunity to take that signature formula of blending uncommon varietals to a new category with white wine.”

Blindfold’s Pinot Noir grapes are picked early and hand harvested, and direct-to-press processing produces a white, still wine with the slightest salmon colored hue at 12.5% ABV, the company says. Some viognier and gewurztraminer are blended in to add fuller texture and a rich mouthfeel, while producing notes of citrus, white flower, white peach and a hint of tart cranberry.

The suggested retail price is $35 per 750-ml. bottle.

Blindfold’s top label was created with CGI technology, meant to depict a realistic illustration of textured fabric, akin to a blindfold. As consumers interact with the bottle, they can discover a hidden message found on the inside of the front label.

Blindfold is available for purchase now through the winery’s website, and will be available at retailers around the country in the coming weeks.

This follows the recent release of The Prisoner Wine Company’s luxury wine brand Saldo.