Delicato Family Wines has expanded its Bota Box franchise into the ready-to-drink (RTD) category with the launch of Bota’Rita pre-mixed margarita wine cocktails.
Bota’Rita Margarita RTDs launch at retail in March of 2022 with two flavors, Classic Lime and Strawberry. These are made using Bota Box, blended with real agave, lime juice and natural flavors.
“Pre-mixed margaritas have become incredibly popular with consumers and are largely driving the growth of the pre-mixed cocktail category, which is one of the fastest-growing segments in the U.S. beverage alcohol industry,” says Jon Guggino, executive vice president of marketing for Delicato Family Wines. “Within the segment, wine-based margarita sales have nearly doubled in the last year, creating a new category that’s now worth close to $200 million.”
With sustainability in mind, each 1.5-liter carton of Bota’Rita generates 88% fewer greenhouse gasses to produce compared to the equivalent amount of liquid in glass bottles, the company reports, and is made from post-consumer, 100%-recyclable cardboard fiber, printed with non-toxic ink and glued with cornstarch instead of synthetic glue.
The new Bota’Rita Classic Lime and Strawberry ready-to-drink Margarita wine cocktails will be available nationwide for a suggested retail price of $15.99. Each 1.5-liter carton contains 10 ready-to-drink servings.