Tag: virtual reality
Diageo Announces Virtual-Reality Tech In Fight Against Drunk Driving
Diageo has announced plans to roll out a first-of-its-kind immersive virtual reality (VR) technology that will allow consumers of legal drinking age to experience the many pitfalls …
Patron Dives Into Virtual Reality
The “Art of Patron” experience is designed to allow consumers to visit the company’s distillery without leaving their home city. Using Oculus technology, the new virtual …