Tag: Tuaca Sazerac
Sazerac Relaunches Tuaca Liquore
Sazerac has announced the relaunch of Tuaca, (pronounced Tu-wa-kaa) Originale Liquore Italiano. Sazerac purchased Tuaca in March 2016. The company has been developing the brand to return it to its …
Brown-Forman Sells Southern Comfort and Tuaca to Sazerac
Brown-Forman Corporation announced today that it has sold its Southern Comfort and Tuaca trademarks to Sazerac. The final total price for both brands was $543.5 million. The decision to sell reflects Brown-Forman’s evolving portfolio strategy …