Tag: scotch Millennials
6 Scotch Trends Seen By Jim Beveridge, Johnnie Walker Master Blender
by: Kyle Swartz
Jim Beveridge has seen a few trends come and go in the Scotch category. He’s worked for Johnnie Walker for more than 36 years. In 2001 …
Interview: How The Macallan Markets to Millennials
by: Kyle Swartz
What do Millennials know about scotch? Probably that their dad and grandfather drink it. But do they know the difference between a single malt and a …
How Scotch is Reinventing Itself for Modern Drinkers
Among whisky categories, Scotch is most venerable, enjoying a reputation for sophistication and elegance. That distinction, however, comes at a price. And that price has been …
