Tag: pernod ricard
Lillet Joins Pernod Ricard Profile
Pernod Ricard has picked up another aperitif for American distribution. Lillet, a wine-based aperitif produced in Bordeaux, has joined the Pernod Ricard USA portfolio of premium …
Pernod Ricard Grows in U.S., Europe, Shrinks in China
Pernod Ricard’s first-quarter sales report paints a rosy picture in America and Europe. The French spirits company reported 6% and 3% growths in those two markets, …
Heineken Holiday Program Partners with Pernod Ricard, Dr. Pepper Snapple Group
Heineken is inviting legal consumers to “Light Up Your Holidays” this season with a fully-integrated, seasonal program. The promotion includes strategic digital partnerships, a sweepstakes, and …
Promoting Responsible Drinking Takes a Team Effort
Two leaders in the alcohol industry recently teamed up to promote responsible, legal drinking. Pernod Ricard USA and Southern Wine & Spirits of America, Inc. completed a national …
Yellow Spot
Yellow Spot, one of Ireland’s single pot still Irish whiskies, has officially entered the U.S. market. The 12-year-old Yellow Spot is matured in a combination of …
G.H. Mumm Becomes Official Champagne Sponsor of The Kentucky Derby
G.H. Mumm announced today that they have become the Official Champagne Sponsor of the Kentucky Derby, and Churchill Downs Racetrack, the Derby’s historic home, beginning with the …
Celebrated Driver Program from JP Wiser’s
Pernod Ricard USA and JP Wiser’s have teamed up to launch a new responsible drinking program celebrating those who abstain from alcohol and drive friends home …