Tag: Millennials wine
Why Younger Consumers Aren’t Drinking Wine
Why does the wine category struggle with Millennials and Gen Z? It’s a pressing question as the industry enters potentially treacherous waters in 2024 and ahead. …
9 Trends Driving Wine Sales in 2016
This year in wine will be determined by a number of emerging and established trends. Most notably, perhaps, is the rise of Millennials (especially women) as …
Decline in U.S. Wine Consumption Predicted By Silicon Valley Bank Report
Millennial drinkers are the main reason why U.S. wine consumption will trend downwards in 2016. So says the Silicon Valley Bank in their 2016 report released last week. “Per capita …