Tag: macro beer
Here’s How Much Big Beer’s Premium Brands Shrunk in 2016
by: Kyle Swartz
The super-premium and premium beer category suffered in 2016 from the same problem as light beer: there’s a Millennial malaise towards it for not being craft …
Why Light Beer Still Shines Bright
Light is bright in America. Domestic premium lights still dominate the beer scene, with Bud Light, Coors Light, Miller Lite and Michelob Ultra among the top-selling …
AB Inbev and SABMiller Agree to Tentative Merger Deal
by: The Staff
The world’s two largest brewers may soon merge into one. After weeks of courting SABMiller, only to be rebuffed again and again for buy-out proposals deemed too low, AB …
MillerCoors Acquires Saint Archer Brewing Company
by: The Staff
Macro beer brands continue to buy up microbreweries. Tenth and Blake, the craft and import division of MillerCoors, announced yesterday an agreement to acquire a majority interest in …
Into the Light — Trends in the Light Beer Category
by: Kyle Swartz
Macro brands still rule when it comes to light beer. But this lead has somewhat receded with the rise of craft, which has diversified the category …
