Tag: macro beer

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Here’s How Much Big Beer’s Premium Brands Shrunk in 2016

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The super-premium and premium beer category suffered in 2016 from the same problem as light beer: there’s a Millennial malaise towards it for not being craft …

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Why Light Beer Still Shines Bright

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Light is bright in America. Domestic premium lights still dominate the beer scene, with Bud Light, Coors Light, Miller Lite and Michelob Ultra among the top-selling …

BeerIn the News

AB Inbev and SABMiller Agree to Tentative Merger Deal

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The world’s two largest brewers may soon merge into one. After weeks of courting SABMiller, only to be rebuffed again and again for buy-out proposals deemed too low, AB …

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MillerCoors Acquires Saint Archer Brewing Company

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Macro beer brands continue to buy up microbreweries. Tenth and Blake, the craft and import division of MillerCoors, announced yesterday an agreement to acquire a majority interest in …

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Into the Light — Trends in the Light Beer Category

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Macro brands still rule when it comes to light beer. But this lead has somewhat receded with the rise of craft, which has diversified the category …