Tag: macallan
Interview: How The Macallan Markets to Millennials
What do Millennials know about scotch? Probably that their dad and grandfather drink it. But do they know the difference between a single malt and a …
Independence Pays Off for Edrington
It’s been a full year since Edrington launched Edrington Americas, its wholly owned sales, marketing and distribution company for the U.S. market. I talked to Raul Gonzalez (pictured above), Marketing …
The Macallan Rare Cask
Scotland distillery The Macallan has introduced Rare Cask, a ruby-red whisky created to celebrate both spirit and wood, according to the company. The 43% ABV Scotch …