Tag: Jägermeister
Jägermeister Unveils New Brand Identity
by: The Staff
Jägermeister today unveiled a new global positioning, identity and campaign, marking the first major rebrand in its history. Launching in the U.S. through a creative platform …
Mast-Jägermeister US Appoints New Chief Marketing Officer
by: Kyle Swartz
Mast-Jägermeister US has named Chris Peddy as chief marketing officer. Peddy will oversee Jägermeister’s new brand identity launch, as well as all aspects of the U.S. marketing …
Interview: Jägermeister’s CEO On The Future Of The Brand
by: Kyle Swartz
The more things change for Jägermeister, the more they stay the same. Despite a new bottle and newly named U.S. importer for the world’s eighth best-selling premium spirit, Jägermeister’s …
Sidney Frank Importing Company Announces Name Change
by: Kyle Swartz
Sidney Frank Importing Company, a wholly owned subsidiary of Mast-Jägermeister SE, today announced it will operate under the name Mast-Jägermeister US effective immediately. The name change …
German Tailored Mai Tai
by: The Staff
2 parts Jägermeister ½ part Combier triple sec liqueur ¾ part Orgeat syrup* ¾ part Fresh lime juice Add ingredients into mixing tin, add ice and shake. Strain …
Mast-Jägermeister Acquires Sidney Frank Importing Company
by: The Staff
Mast-Jägermeister, the global manufacturer of its namesake spirits brand, has agreed to acquire the full stock of its U.S.-based importer, Sidney Frank Importing Company, Inc. The two companies have worked …
Jägermeister Unveils Campaign Celebrating the Brand’s Heritage
by: The Staff
Jägermeister announced today the launch of its nationwide “56 Parts. Best as One” campaign. The brand has tapped NY-based ad Agency Deutsch to create a campaign that focuses …
Spiced Old Fashioned
by: Melissa Dowling
2 parts Jägermeister Spice liqueur ½ part Bourbon whiskey ¼ part Simple syrup 2 dashes Angostura or aromatic bitters Combine all ingredients in a rocks glass. …
