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Tag: Jägermeister

In the News

Jägermeister Unveils New Brand Identity

by: The Staff

05/02/2017

Jägermeister today unveiled a new global positioning, identity and campaign, marking the first major rebrand in its history. Launching in the U.S. through a creative platform …

In the News

Mast-Jägermeister US Appoints New Chief Marketing Officer

by: Kyle Swartz

04/04/2017

Mast-Jägermeister US has named Chris Peddy as chief marketing officer. Peddy will oversee Jägermeister’s new brand identity launch, as well as all aspects of the U.S. marketing …

Editor's Picks • Featured Articles • In the News

Interview: Jägermeister’s CEO On The Future Of The Brand

by: Kyle Swartz

03/29/2017

The more things change for Jägermeister, the more they stay the same. Despite a new bottle and newly named U.S. importer for the world’s eighth best-selling premium spirit, Jägermeister’s …

In the News

Sidney Frank Importing Company Announces Name Change

by: Kyle Swartz

03/20/2017

Sidney Frank Importing Company, a wholly owned subsidiary of Mast-Jägermeister SE, today announced it will operate under the name Mast-Jägermeister US effective immediately. The name change …

Drink Recipes • In the News

German Tailored Mai Tai

by: The Staff

12/02/2015

2 parts Jägermeister ½ part Combier triple sec liqueur ¾ part Orgeat syrup* ¾ part Fresh lime juice Add ingredients into mixing tin, add ice and shake. Strain …

In the News

Mast-Jägermeister Acquires Sidney Frank Importing Company

by: The Staff

06/23/2015

Mast-Jägermeister, the global manufacturer of its namesake spirits brand, has agreed to acquire the full stock of its U.S.-based importer, Sidney Frank Importing Company, Inc. The two companies have worked …

In the News

Jägermeister Unveils Campaign Celebrating the Brand’s Heritage

by: The Staff

03/03/2015

Jägermeister announced today the launch of its nationwide “56 Parts. Best as One” campaign. The brand has tapped NY-based ad Agency Deutsch to create a campaign that focuses …

Drink Recipes • Featured Drink

Spiced Old Fashioned

by: Melissa Dowling

12/01/2014

2 parts Jägermeister Spice liqueur ½ part Bourbon whiskey ¼ part Simple syrup 2 dashes Angostura or aromatic bitters Combine all ingredients in a rocks glass. …

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