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Tag: dos equis

Beer • In the News

Dos Equis Announces ‘Most Interesting Fan’ Promotion

by: The Staff

09/06/2017

Drinkers of Dos Equis are already familiar with The Most Interesting Man. Now the brand is looking for the Most Interesting Fan. This September, Dos Equis will …

In the News

Dos Equis Announces Cinco de Mayo Program For 2017

by: Kyle Swartz

02/15/2017

Dos Equis will celebrate Cinco de Mayo in 2017 with a comprehensive, 360° program that features national TV advertising, media partnerships and a national sweepstakes. To drive awareness, …

In the News

Dos Equis’ The Most Interesting Man in the World to Retire

by: Kyle Swartz

03/09/2016

The face behind one of the industry’s all-time most successful ad campaigns is moving on. Dos Equis announced today that the newest ad for its “The Most Interesting Man in …

In the News

Dos Equis Becomes Official Beer Sponsor of College Football Playoff

by: The Staff

12/08/2015

Dos Equis announced a multi-year agreement with ESPN to become the official beer sponsor of the College Football Playoff (CFP). As part of the CFP, Dos Equis …

Beer • Featured Articles

The Inaugural Growth Brands Beer Hall of Fame

by: Kyle Swartz

09/08/2015

As we did with the spirit and wine Growth Brand Awards, Cheers has added a new category to honor beer brands that have shown sustained growth. …

In the News

Dos Equis Summer ‘Luna Rising’ Campaign Links with Nightlife

by: Kyle Swartz

05/28/2015

Dos Equis’ summer retail and on-premise promotional campaign is designed to capitalize on outdoor occasions that “rise with the moon,” according to the company. Running June 1 through the …

In the News

Dos Equis Launches Virtual Treasure Hunt

by: The Staff

01/14/2015

The program, aimed at both retail and on-premise consumers, is designed to increase sales during a typically slow period during the first quarter of the year. …

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