Tag: dos equis
Dos Equis Announces ‘Most Interesting Fan’ Promotion
by: The Staff
Drinkers of Dos Equis are already familiar with The Most Interesting Man. Now the brand is looking for the Most Interesting Fan. This September, Dos Equis will …
Dos Equis Announces Cinco de Mayo Program For 2017
by: Kyle Swartz
Dos Equis will celebrate Cinco de Mayo in 2017 with a comprehensive, 360° program that features national TV advertising, media partnerships and a national sweepstakes. To drive awareness, …
Dos Equis’ The Most Interesting Man in the World to Retire
by: Kyle Swartz
The face behind one of the industry’s all-time most successful ad campaigns is moving on. Dos Equis announced today that the newest ad for its “The Most Interesting Man in …
Dos Equis Becomes Official Beer Sponsor of College Football Playoff
by: The Staff
Dos Equis announced a multi-year agreement with ESPN to become the official beer sponsor of the College Football Playoff (CFP). As part of the CFP, Dos Equis …
The Inaugural Growth Brands Beer Hall of Fame
by: Kyle Swartz
As we did with the spirit and wine Growth Brand Awards, Cheers has added a new category to honor beer brands that have shown sustained growth. …
Dos Equis Summer ‘Luna Rising’ Campaign Links with Nightlife
by: Kyle Swartz
Dos Equis’ summer retail and on-premise promotional campaign is designed to capitalize on outdoor occasions that “rise with the moon,” according to the company. Running June 1 through the …
Dos Equis Launches Virtual Treasure Hunt
by: The Staff
The program, aimed at both retail and on-premise consumers, is designed to increase sales during a typically slow period during the first quarter of the year. …
