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In the News

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Podcast: Whiskey Trends in 2020

by: Melissa Dowling

09/30/2020

In our latest podcast covering the on- and off-premise alcohol industries, and where they overlap, we delve into the top whiskey trends of 2020. What whiskey …

In the News • Spirits

On & Off podcast logo

Podcast: Vodka Trends in 2020

by: Melissa Dowling

08/27/2020

In our latest podcast about the on- and off-premise alcohol industries, we discuss the top vodka trends of 2020. How has the pandemic affected vodka sales? …

Featured Articles

The Top 20 Product Launches of the Past 25 Years

by: Melissa Dowling

11/13/2015

A lot of products have hit the market since Cheers launched as the premiere beverage business magazine for full-service restaurants and bars back in 1990. As …

Featured Articles

Sweet Heat

by: By Kelly A. Magyarics

10/07/2015

Unique flavor profiles are spicing up the cordials category. Cordials and liqueurs have long been defined by a sweet flavor profile, from coffee, chocolate and cream to …

In the News

DeKuyper Launches Search for 2015 Cocktail Master

by: The Staff

09/21/2015

The annual DeKuyper Bartender Challenge invites bartenders and mixologists from all over the nation to submit their best DeKuyper recipes in order to be named the 2015 DeKuyper Cocktail Master. Video submissions will be accepted …

Product Showcase

McWilliam’s Cool Climate Wines

by: The Staff

09/21/2015

McWilliam’s Wine Group Ltd. has announced the U.S. introduction of a new line of high altitude cool climate wines. Grown at elevations between 650 and 1,700 …

Current Issue

Cheers June 2015

by: Kyle Swartz

06/11/2015

What’s in the latest edition of Cheers? Our June issue focuses on rum, and how its versatility — from Tiki drinks to sipping spirits — has allowed rum to remain on the rise …

Editor's Picks • Featured Articles

The Top 10 Cocktails of The Past 25 Years

by: Melissa Dowling

12/02/2014

When the first issue of Cheers came out, the cocktail scene was dominated by drinks that mixed basic spirits—primarily vodka, gin or rum—with fruit juice or …

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In The News

  • World’s Longest Bar Opens in Tennessee
  • White Claw Launches Vodka Line
  • Pernod Ricard Buying Skrewball
  • Lux Row Introduces Rebel 100 Rye Whiskey
  • The Kraken Launches Gold Spiced Rum
  • Podcast: Elizabeth McCall, Woodford Reserve’s New Master Distiller
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