Tag: Bacardi
Bacardi Testifies Before Congress in Havana Club Rum Matter
by: Kyle Swartz
Bacardi continues to defend its ownership of Havana Club Rum. The U.S. government last month granted renewal of the rum’s registration to the Cuban government. In response, Bacardi FOI’ed the …
Bacardi Files Freedom of Information Act Request For Havana Club Rum Ruling
by: The Staff
The renewed battle continues over the U.S. trademark registration of Havana Club Rum. Bacardi has filed a Freedom of Information Act to find out why the U.S. …
Bacardi Legacy 2016 Competition Names Six American Finalists
by: The Staff
Bacardi challenges bartenders across the globe each year to create new cocktails capable of leaving their own legacy. The 2015 winner, France’s Frank Dedieu, wowed judges with his …
Bacardi Creates Regional Distribution Network with Southern Wine & Spirits and Glazer’s
by: The Staff
The world’s largest privately held spirits company has significantly altered its distribution channel. Bacardi announced today that it will move to a regional distributor network in North America across open …
New Bacardi Marketing Aimed at Millennials
by: Kyle Swartz
Bacardi rum has unveiled a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, the …
Beverage Business Movers and Shakers
by: The Staff
Bacardí Taps Di Giammarco for Top Marketing Role Bacardí has announced the promotion of Fabio Di Giammarco, 42, to Global Vice President for Bacardí rum. In this role, Di …
Casa Bacardí Launches Onsite Bottling Program for Visitors
by: The Staff
How would a visit to a rum distillery be complete without taking home a bottle of your own? Casa Bacardí Visitor Center in Puerto Rico has announced …
Industry Promotions and Awards for June/July
by: The Staff
Diageo Tabs Thompson to Succeed McDonough in Chief Marketing Role Diageo announced today that James Thompson, currently Managing Director of Global Reserve for Diageo, will assume the role …
Bacardi Buys Again, Acquires Leblon
by: The Staff
Bacardi announced today that it has completed an acquisition of Leblon Holdings LLC and its Leblon cachaça brand. Terms of the transaction were not disclosed. Bacardi had served as a …
Bacardi Acquires Banks Rum
by: The Staff
Bacardi, the largest privately-held spirits company in the world, has expanded its portfolio of super-premium rums with the acquisition of Banks Rum. Terms of the transaction were not …
