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11th Annual Wine Market Council Research Conference (NYC)
01/25/2016 @ 9:30 am - 12:30 pm
Wine Market Council’s 2016 Consumer Research Conference takes place on Monday, January 25, 2016, at the Museum of Modern Art in New York. This conference focuses on the latest U.S. consumer wine trends and includes presentations on the state of the wine market, as well as an overview and the latest trends in wine, beer and spirits industry. This includes the most recent trends inclusive of both retail and direct to consumer wine channels, as well as perspectives on the continued battle of occasion within the broader adult beverage industry. This year’s conference also includes the latest research on women who drink wine – how different segments of female wine drinkers consume and shop for wine, where it fits into their lives, and what they think about wine that is marketed to them – as well as the findings from Wine Market Council’s first annual research grant recipient, Nicholas Johnston, a PhD candidate at Texas Tech University, who will give a summary of his research on Millennial wine drinker preferences for alternative wine packaging.