Category: Strategies

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Quiz Show: Boosting Business With Trivia Nights


Few bars or pubs can afford slow business days during the week. So how can they consistently attract customers? Many businesses have found that trivia nights …

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The Pleasure Principle: Beverage Trends For 2015


Instant gratification, education and participation will be recurrent themes throughout restaurants and hotels in the coming year. The economic upturn in 2014, coupled with the desire …


Festive Fall/Winter Cocktails


Spiced Up Milk Punch 1 oz. Christian Brothers brandy ¾ oz. Pink Pigeon rum 2 oz. Vanilla soy milk ¼ oz. Sattwa Chai tea ¼ oz. …

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I Want Brandy!


Kicking back with a brandy seems like an old fashioned way to imbibe. But brandy, Cognac and Armagnac appeal to a variety of spirits aficionados, and the cocktail world still relies heavily on distilled-wine spirits.

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Take Your Best Shot


Whether it’s a knot of businessmen knocking back tequila, birthday celebrators pounding Jagermeister or wandering bartenders buying rounds of Fernet Branca or Jameson for their pals, the downing of shots remains a nightly ritual.  Shots have grown up a bit, however.

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The Melting Pot Holding Cocktail Competition


Upscale fondue restaurant chain The Melting Pot is letting fans vote for their favorite drinks with Top Cocktail, a beverage showdown that runs through July 31. The Top Cocktail competitors are limited-edition, handcrafted drinks featuring Fireball cinnamon whisky, Hendrick’s gin, Sailor Jerry spiced rum, Stoli Razberi vodka and Avión Silver tequila.

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7 Tips to Shake Up Your Beverage Program


The beverage alcohol category gets more competitive every year, making it harder for restaurants and bars to stand out with unique offerings. Chain operators that have to roll out their offerings across multiple locations and concepts face particular challenges keeping up.


Night Shift


Where the stars of location and lack of competition align, late-night dining can create a destination niche. Operators that keep their kitchens open can attract an underserved potential customer base of fellow restaurant and bar employees, among other guests looking for a late-night bite and beverage.

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Make Mine A Mini: Appetizer-sized Cocktails


Whether they are called apptails, couptails, or minis, appetizer-sized cocktails are small in size, but big on charm. They appeal to indecisive guests who just can’t pick one drink from the list, as well as those concerned about the amount of alcohol in ordering several full-sized libations.