Category: Scotch

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6 Scotch Trends Seen By Jim Beveridge, Johnnie Walker Master Blender

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Jim Beveridge has seen a few trends come and go in the Scotch category. He’s worked for Johnnie Walker for more than 36 years. In 2001 …

In the NewsScotchSpiritsWhisk(e)y

Johnnie Walker Launches New Line Of Experimental Blended Whisky

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The global scotch brand Johnnie Walker has introduced a new line of experimental blended whisky called Johnnie Walker Blenders’ Batch. The line launches this month with its first entry: Johnnie …

In the NewsScotchSpiritsWhisk(e)y

Loch Lomond Group To Import Scotch Portfolio Into U.S.

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The Loch Lomond Group will unveil its portfolio of scotch in the United States this month. Fourteen bottlings will initially be available. The Loch Lomond Collection includes Loch Lomond Reserve …

In the NewsScotchSpiritsWhisk(e)y

Johnnie Walker Red Adds Nutritional Info, Alcohol Content To Packaging

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Johnnie Walker will soon provide consumers around the world with on-pack alcohol content and nutritional information. Beginning early autumn, new labels for bottles of Johnnie Walker Red Label …

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Johnnie Walker Blue Label 2016: Year of the Monkey

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Continuing the Johnnie Walker Blue Label Lunar New Year pack series, the company has launched Johnnie Walker Blue Label 2016: Year of the Monkey. This commemorative bottle is available now, in limited release, at retailers …

Editor's PicksFeatured ArticlesIn the NewsScotchSpiritsWhisk(e)y

How Scotch is Reinventing Itself for Modern Drinkers

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Among whisky categories, Scotch is most venerable, enjoying a reputation for sophistication and elegance. That distinction, however, comes at a price. And that price has been …

In the NewsScotchWhisk(e)y

Scotch Tax Cut Generates $137M for Treasury — SWA Seeks More Cuts

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A 2% tax cut last year on scotch prices drove $137 million in additional revenue for the United Kingdom treasury, according to the Scotch Whisky Association …

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A Whiskey Destination Worth the Trip: Sanford’s Restaurant

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Whiskey drinkers take note: Sanford’s Restaurant in Astoria, Queens has transformed into a hotspot for brown spirits. The business has been family owned and operated for …

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Whiskey: International Love

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Guests are taking a shine to imported whiskey Most of the whiskey talk—and sales increases—these days may be coming from the unprecedented resurgence of what’s made …

In the NewsScotchSpiritsWhisk(e)y

Independence Pays Off for Edrington

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It’s been a full year since Edrington launched Edrington Americas, its wholly owned sales, marketing and distribution company for the U.S. market. I talked to Raul Gonzalez (pictured above), Marketing …