Category: Vodka

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4 Alcohol Trends For 2017 From The DISCUS Holiday Event

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The annual Distilled Spirits Council (DISCUS) New York holiday event is a window into what’s currently hot in alcohol — and what’s gaining steam. Brand reps from some …

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Interview: The Devotion Vodka Guys Buck, Embrace Trends

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Launching new products in the premium vodka category is challenging. Big brands already own much of the market share, while new competing vodkas annually appear on …

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Pernod Ricard Sells Frïs Vodka to Sazerac

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Pernod Ricard has announced the signing and completion of the sale of Frïs Vodka to Sazerac. “The disposal is in line with the Pernod Ricard strategy …

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Stoli Group CEO Stepping Down

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SPI Group announced today that Robert Cullins, the Chief Executive Officer of Stoli Group, will leave the company, effective October 15, 2016. This move, based on …

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How Flavored Vodkas Adapted to Mixology and the Modern Consumer

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One of the keys behind making exceptional cocktails is the concept of sessionability, a term used to describe a drink guests can enjoy throughout an evening …

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Interview: How Stoli Adapted to the Gluten-Free Consumer Lifestyle

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Stoli Group USA recently introduced Stoli Gluten Free, a new vodka made from corn and buckwheat. The latest addition to Stoli’s portfolio features the words “Gluten …

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New Head Distiller at Hangar One Indicative of Women’s Expanding Roll in Spirits

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There’s a women’s movement in spirits that is rapidly expanding. Top roles in production and representation are increasingly filled by females. Hangar 1 Vodka is in line with …

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Interview: The State of Premium Vodka, With elit’s Brent Lamberti

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Reports of vodka’s demise are greatly exaggerated. Yes, the white spirit has lost some ground during the rise of brown spirits and craft cocktails. For a …

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These Imported Craft Vodkas Are Hot in America

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The majority of vodka category growth in 2014 was in the imported segment and smaller, boutique brands. These brands are providing retailers and consumers alike the opportunity …

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The Birth of a Craft Distillery: Tommyrotter

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It’s boom time for craft distilling. Drinkers today have a taste for local, small-batch spirits. Increasing numbers of small distilleries are firing up stills across the nation. …