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Category: Spirits

Product Showcase • Spirits

General Beauregard Dixie Vodka

by: The Staff

11/12/2014

General Beauregard Dixie is a new American handcrafted vodka produced in Charleston, SC. The vodka is six times distilled from 100% American corn and is gluten-free. …

Marketing • Operations • Spirits • Strategies

I Want Brandy!

by: Kelly A. Magyarics

11/05/2014

Kicking back with a brandy seems like an old fashioned way to imbibe. But brandy, Cognac and Armagnac appeal to a variety of spirits aficionados, and the cocktail world still relies heavily on distilled-wine spirits.

Operations • Spirits • Strategies

Take Your Best Shot

by: Jack Robertiello

10/22/2014

Whether it’s a knot of businessmen knocking back tequila, birthday celebrators pounding Jagermeister or wandering bartenders buying rounds of Fernet Branca or Jameson for their pals, the downing of shots remains a nightly ritual.  Shots have grown up a bit, however.

In the News • Marketing • Spirits • Strategies

The Melting Pot Holding Cocktail Competition

by: The Staff

07/02/2014

Upscale fondue restaurant chain The Melting Pot is letting fans vote for their favorite drinks with Top Cocktail, a beverage showdown that runs through July 31. The Top Cocktail competitors are limited-edition, handcrafted drinks featuring Fireball cinnamon whisky, Hendrick’s gin, Sailor Jerry spiced rum, Stoli Razberi vodka and Avión Silver tequila.

Beer • Marketing • Operations • Spirits • Strategies

Night Shift

by: Thomas Henry Strenk

05/20/2014

Where the stars of location and lack of competition align, late-night dining can create a destination niche. Operators that keep their kitchens open can attract an underserved potential customer base of fellow restaurant and bar employees, among other guests looking for a late-night bite and beverage.

Marketing • Spirits • Strategies

Make Mine A Mini: Appetizer-sized Cocktails

by: Kelly A. Magyarics

04/22/2014

Whether they are called apptails, couptails, or minis, appetizer-sized cocktails are small in size, but big on charm. They appeal to indecisive guests who just can’t pick one drink from the list, as well as those concerned about the amount of alcohol in ordering several full-sized libations.

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