Category: In the News
Outback Parent Goes Public
Bloomin’ Brands, which operates several restaurant chains including Outback Steakhouse, Carrabba’s Italian Grill and Bonefish Grill, made its debut on the stock market Aug. 8. The Tampa, Fla.-based company’s shares rose 12.8% to $1.41 to close at $12.42 on the stock’s first trading day on the Nasdaq.
Creative Industry Promotions – Part III
William Grant & Sons, St-Germain, Southern Comfort, Heineken and Alliance Beverage add to our growing list of brands who are experimenting with innovative ways to appeal to customers and promote their brands. From golf events to cocktail competitions, here are some more examples of creative promotions happening within the industry.
Creative Industry Promotions – Part II
More of what beverage alcohol brands are working on to attract consumer attention, increase brand recognition and drive sales in a competitive marketplace.
Olympics Fever Hits the Wine Business
The International Olympic Committee commissioned an official Olympics wine for this year’s games, which will be available at a number of olympic venues throughout England during the event.
Creative Industry Promotions – Part I
Heineken, Grand Marnier, Bombay Sapphire, Southern Comfort and DonQ have launched new advertising and marketing campaigns in recent months that go beyond traditional advertising and promotions. From event sponsorships to immersive websites, here’s a rundown of what they’ve been creating for consumers.
Yard House Sold to Darden Restaurants
The 15-year old contemporary American chain known for its wide selection of beer was sold for $585 million to Darden, which also owns Olive Garden, Red Lobster and LongHorn Steakhouse. Yard House was named Best Chain Beer program in the 2011 Cheers Beverage Excellence Awards. Kip Snider, a past contributor to Cheers Magazine and the Cheers Beverage Conference, heads the chain’s beer program.
Consumer Spending on Alcohol On-Premise Increases
A recent report on NPR’s Planet Money Blog noted that consumer spending on alcohol in the U.S. hasn’t changed all that much in the past 30 years. The big difference is where people are spending on alcohol.
New Storage / Distribution Center for Ste. Michelle Wine Estates
The new 500,000 square foot, $20 million building will be developed by Railex in Wallula, WA and will handle nationwide distribution for Washington’s largest wine maker. Ste. Michelle Wine Estates, which is headquartered in Woodinville, has 10 brands in Washington, one in Oregon, four in California and partnerships with 13 others.
National Bartending Competition from Barenjager
As in previous years, this year’s contest welcomes national* bartenders as well as amateurs to submit innovative cocktails using Barenjager Honey Liqueur and, for the first time ever, Barenjager Honey & Bourbon. Armed with top bar talent and creativity, contestants will battle to impress a panel of esteemed industry tastemakers as well as celebrity judge, Geoffrey Zakarian, for a grand prize that includes a trip for two to Oktoberfest in Munich and $1,000.
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