Category: In the News
Heineken’s Ideas Brewery Attracts Millennials
The company has driven social media engagement and awareness through “challenges” for users to solve.
Pernod and Southern Launch Responsibility Initiative
Pernod Ricard USA and Southern Wine & Spirits are supporting the Foundation for Advancing Alcohol Responsibility by distributing information to more than 15,000 retail locations.
Bacardi’s “Good Spirited” Recycling Program
Bacardi is recycling more than four million pounds of material per year to support the future of Puerto Rico. The company is also reducing its energy use and emissions from rum production.
Real McCoy Wins Awards in Miami
The brand won two gold medals during the Rum XP International Tasting Competition held during the Miami Rum Renaissance Festival last week.
Diageo in Talks to Sell Whyte & Mackay
The company’s United Spirits division may sell the brand to Philippines-based Alliance Spirits; the sale is valued at $675 million.
Suntory Completes Acquisition of Beam to Create Third-Largest Spirits Company
Suntory Holdings and Beam Inc. announced that the companies have completed the acquisition and the merged company will be known as Beam Suntory.
Treasury Wine Estates Acquisition Rumors
Pernod Ricard is said to be interesting in acquiring the brand, which controls a number of U.S. vineyards, and wine brands including Penfolds and Rosemount.
Kentucky Derby Cocktail Recipes
Drink ideas for toasting the 140th The Run for the Roses on May 3.
Cinco de Mayo Cocktails
It’s Cinco de Mayo time! So what if it falls on a Monday–get ready to raise your glass with these unique recipes.
E. & J. Gallo Acquires Ledgewood Creek Winery and Vineyard
The North Coast vineyard is located just east of Napa Valley in the North Coast AVA and produces a variety of premium wine grapes.