Category: In the News
Hennessy Homes In On Hispanic Market
Hennessy has a long history in Latin America; the Cognac was first introduced in Mexico in 1860. The brand is now trying to reach out to bicultural Hispanic consumers in the U.S.
Diageo Announces Golden Bar Award Winners
The eleventh annual Golden Bar Awards were presented last week, recognizing Diageo’s distribution and brokerage partners for their sales, marketing and promotion strategies.
Davos Brands Adds The Real McCoy
The Real McCoy Rum joins TY KU Sake and ZYR Vodka in the company’s spirits portfolio.
Molly’s Announces New Ad Campaign
Riviera Imports is coordinating the new campaign from Molly’s Irish Cream, which is offering new promotions for trade and consumers, as well as a new holiday gift set for retail.
Scotch Whisky Association Joins ORIGIN
The Scotch Whisky Association has joined ORIGIN, an organization that promotes geographical indications for world trade products.
Diageo Seeks Innovators
Diageo Technology Ventures is a new program whereby Diageo will commit $100,000 to support a number of pilot projects, each designed to solve business challenges and create growth.
Tips For Earthquake-proofing Your Wine Storage
Following the Aug. 24 earthquake in Napa Valley, insurer Fireman’s Fund offers up a list of tips to help wine collectors protect their bottles and cellars from seismic incidents.
Iggy Pop And Sailor Jerry Collaborate On Clothing Line
Punk rock legend Iggy Pop has been tapped by Sailor Jerry Clothing to create “The Flash Collection by Iggy Pop” for the rum brand’s apparel line.
Terlato Partners with Cecchi
Terlato Wines announced an agreement with Cecchi to take over U.S. sales and marketing for the Chianti and Tuscan wine producer effective in 2015.
Coors Light Rivalry Kick Off
Coors Light is spotlighting fans who show team spirit and share their love of football and Coors Light. The promotional campaign will focus on football rivalries on both the college and professional level.