Category: In the News
Bud Light Expands “Whatever” Campaign to Bottle Messages
Bud Light has added “Up For Whatever” messages to its labels, with more than 47 messages in the first run. The new packaging continues the brand’s …
Gallo Releases Data On Consumer Wine Drinking
E & J Gallo Winery’s Consumer Wine Trends Survey asked where, when and how Americans are enjoying wine. From the press release: MODESTO, Calif., Dec. …
USC Announces First 2015 Results
The Ultimate Spirits Challenge, which now features rolling judging rather than a single event per year, announced scores for gin, vodka and vermouth. From the press …
The Glenlivet Expands Media Investment
The Glenlivet’s new campaign is called, “It All Comes Back to the Original,” which will include the brand’s first television ad and a worldwide media roll-out …
Five Old Fashioneds for Repeal Day
It was 81 years ago that Prohibition was repealed in the U.S. on Dec. 5, 1933. Here are a few twists on the classic Old Fashioned …
Woodford Gets in the Holiday Spirit
Woodford Reserve suggests the right Bourbons for different recipients on your shopping list this holiday season. From the press information: The holiday season is almost upon …
Tecate Encourages Manfidence
Tecate and Tecate Light have undertaken a Facebook campaign to promote “manfidence” to its target audience of Hispanic men aged 21-34. From the press release: …
Reintroducing Guests to Rum
While cocktail insiders and enthusiasts appreciate the many different styles of rum, many consumers consider the spirit to be out of fashion. A seminar titled the …
Bud Light Announces Super Bowl Plans
The beer brand is creating the Bud Light House of Whatever for Super Bowl XLIX, also utilizing its hashtag #UpForWhatever from the 2014 ad campaign. From …