Category: Cheers Blog
Hallmark Channel Hard Seltzer Takes Our Name
by: Melissa Dowling
Hallmark Channel Wines and its wine partner, Wines That Rock, are introducing a rosé wine seltzer this spring. The name? Cheers Rosé Seltzer. The 8.4% ABV …
Cupcake’s Rosé-colored Sunglasses
by: Melissa Dowling
Need a boost for a more optimistic outlook? To celebrate the U.S. debut of its prosecco rosé, Cupcake Vineyards has teamed up with eyewear brand Zenni …
Cointreau’s On-premise Industry Love Letter
by: Melissa Dowling
If you were watching the Super Bowl on Feb. 7, you may have seen a commercial from Cointreau. The French liqueur brand’s national “Love Letter” television …
Alcohol On-premise In The Age Of Covid
by: Melissa Dowling
A Lightspeed/Mintel survey conducted in July 2020 sheds some light on consumer attitudes on beverage alcohol on-premise in the Covid era. For instance, more than half …
A Decked-out Daiquiri For Cotton Candy Day
by: Melissa Dowling
We’re not sure why National Cotton Candy Day is in December, or why it’s the same day as Pearl Harbor Day, or even why there is …
Jameson Lights Up Holiday With Whiskey Tree
by: Melissa Dowling
Irish whiskey brand Jameson is doing its part to try to brighten up the rather grim holiday 2020 season. The company has unveiled a limited-run of …
Aperol Street Murals Inspire Dreams of Italian Getaways
by: Melissa Dowling
In addition to face masks and social distancing, the coronavirus pandemic means life with less—or—no travel. To ease the pain and take American consumers back to …
Cheers To This Massive Margarita RTD
by: Melissa Dowling
The aptly named Party Can, a large-format, ready-to-drink Triple Spice Margarita, launched just in time for National Tequila Day July24. The l.75-liter canned concoction is made with 100% …
Vodka Tasteless No More
by: Melissa Dowling
The Alcohol and Tobacco Tax and Trade Bureau (TTB) in May quietly amended its requirement of vodka that the spirit is “without distinctive character, aroma, taste, …
Social Distancing With Dummies?
by: Melissa Dowling
On-premise dining is going to look and feel a lot different as restaurants start to reopen under the coronavirus pandemic, from the waitstaff wearing masks and …
