Author: Kyle Swartz
Deschutes Brewery Chooses Roanoke, Virginia for East Coast Expansion
Deschutes Brewery is expanding from Oregon to the east coast. The brewery, which was founded in 1988, had reportedly explored hundreds of potential locations before settling on …
Vision of Perpetuity: How Brown-Forman Has Remained Family-Owned for 145 Years
Note: This feature ran in a supplement in the latest issue of Cheers‘ sister publication Beverage Dynamics that celebrated family-owned businesses in the beverage alcohol industry. “Talking about the Brown …
Narragansett Del’s Shandy
A mashup product for spring and summer has returned. Narragansett has announced the seasonal release of its annual shandy made with lemonade from fellow Rhode Island company Del’s. …
Luxco Adds VEEV Spirits Brands to Portfolio
St. Louis-based Luxco has announced an agreement to acquire Los Angeles-based VEEV Spirits from founders Courtney and Carter Reum. The VEEV portfolio includes VEEV Spirit, a 70-proof vodka alternative, and VitaFrute …
Yuengling Launches Largest Marketing Campaign To Date
Yuengling is going big. D.G. Yuengling & Son, Inc., America’s oldest brewery, is launching its largest marketing initiative in its nearly two century history, the company …
High West 14-Year Light Whiskey
High West has announced a new Utah-exclusive whiskey: High West 14-Year Light Whiskey. The product comes from a discovery of 100 barrels of light whiskey at MGP, the Indiana distillery, …
Forever Young Wine Rosé
The luxury wine brand Forever Young Wine has unveiled their new Rosé. Wine comes from St. Tropez, France. It has hints of citrus zest with a flavor of clementines, …
Abita Big Easy IPA, Bayou Bootlegger Root Beer
Abita Brewing has unveiled two new flavors: Big Easy, a low-ABV IPA, and Bayou Bootlegger, a hard root beer. Big Easy IPA is 4.5% ABV and 40 …
Rapper Drake Unveils First Look at Whiskey Brand
Drake took another step recently towards joining the ranks of musicians who become alcohol entrepreneurs. Last month the rapper unexpectedly announced on Instagram that he would launch his …
Bacardi Appoints Exclusive Distributor for Mass, RI
Bacardi U.S.A. has renewed a multi-year distribution agreement with Horizon Beverage for Massachusetts and Rhode Island. Effective April 1, the exclusive agreement includes the sales and …