Cheers

While most of the consumption remains as an aperitif, with very loyal drinkers, a new audience of young cocktail enthusiasts is experimenting with brandy and cognac. Part of the reason is the classic cocktail revival; modern mixologists are also getting more creative in using the spirits.
Cognac is typically enjoyed by older adults over 35, “but it’s getting some play in cocktails,” says Maxwell Britten, head bartender at Maison Premiere in Brooklyn, N.Y. In the past year or so, he says, “people are talking about it a lot more than usual—they are getting in to grape and brandy spirits overall.”