Anheuser-Busch has announced the introduction of Michelob Ultra Zero, a new alcohol-free brew.

Michelob Ultra Zero will hit shelves across the country starting in January 2025.

With 29 calories, it is an alcohol-free beer brewed to remove alcohol with 0% ABV and continues Anheuser-Busch’s commitment to offering consumers meaningful brand experiences while promoting choice, moderation and responsible consumption, the company says.

“Our focus is always on our consumers and ensuring that we continue to invest and innovate in growing segments to meet their needs,” says Kyle Norrington, chief commercial officer, Anheuser-Busch. “As the non-alcohol beer category continues to grow, there couldn’t be a better time to unveil a superior alcohol-free brew for consumers.”

“Complementing Michelob Ultra’s core product offering, which is driving industry growth, Michelob Ultra Zero stands out from the crowd with unique product attributes that fit even more social occasions,” Norrington adds.

AB InBev projects that the growing non-alcohol beer category will be a two-billion industry in the next five years.

Michelob Ultra Zero rolls out in 12-pack 12-oz. cans in January 2025, and 6-pack 12-oz. bottles in March 2025, wherever Michelob Ultra is sold.