White Claw has announced a new line of branded vodkas, White Claw Premium Vodka, along with a new batch of ready to drink cocktails.
White Claw Premium Vodka is made with 100% American grain and distilled five times in column stills.
This new spirit is “Triple Wave Filtered,” the term the company uses for its “immense” filtration process, through activated carbon from charred coconut shells.
Each bottle of White Claw Premium Vodka is bottled in Kentucky and embossed with the White Claw logo.
“We believe that quality vodka shouldn’t be defined by what it lacks, and we seized the enormous opportunity to create a distinctive spirit,” says Anthony von Mandl, O.C., O.B.C., Founder & CEO, The Mark Anthony Group of Companies. “Innovation has been at the heart of everything we do for 50 years. We disrupted the industry, creating an entirely new taste in the hard seltzer category with White Claw by bringing new thinking, technology breakthroughs, and our unmatched iconic flavors to market. The same innovative spirit and technological know-how inspired the creation of our premium vodka; we believe the vodka category is ready for its White Claw moment.”
The result is notes of citrus at first, then grain, before a smooth finish, the company says.
This vodka line launches in 1L, 750-ml. and 50-ml. bottles. Flavored variants include Mango, Black Cherry, and Pineapple.
“We spent almost a decade researching and developing a new way to show drinkers what complexity looks, tastes and feels like within the minimalist experience of vodka,” says von Mandl. “We created one of the most complex production processes of any vodka in the world to produce a vodka unlike any other.”
As part of its expansion into vodka, White Claw has also announced the launch of its new ready-to-drink White Claw Vodka + Soda. This new 100-calorie canned cocktail is made with the same Triple Wave Filtered White Claw Premium Vodka in the bottles. Flavors include Pineapple, Peach, Wild Cherry, and Watermelon, in 12-oz. slim cans in variety 8-packs and single-flavor 4-packs.
This follows the recent launch of White Claw REFRSHR Hard Lemonade.