Jim Beam Kentucky Coolers were made in partnership with The Boston Beer Company, for consumers seeking a beverage full in flavor but with a lighter profile and smooth finish, the companies say.
Kentucky Coolers are now available nationwide in four flavors:
- Strawberry Punch
- Black Cherry Lemonade
- Sweet Tea Lemonade
- Citrus Punch
“Jim Beam has always aimed to offer consumers the perfect occasion to bring people together. We wanted to infuse this spirit into Jim Beam Kentucky Coolers,” says Heather Boyd, Beam Suntory Managing Director of RTDs, North America. “We recognize that in these moments of connection with family and friends, consumers are more frequently reaching for the convenience of canned-cocktails and RTDs but know there are gaps in the current flavor profile offerings in the category. We are proud to have created a product that directly addresses what consumers are looking for in the RTD market: a full flavored beverage at 120 calories. With the launch of Kentucky Coolers, we are looking forward to bringing the powerful connecting force of cracking open a crisp and cool beverage with friends to all.”
Consumers can find these new products in a variety of 12-packs, 6-packs and single-cans, now available nationwide.
Jim Beam Kentucky Coolers are 5% ABV and 120 calories with a suggested retail price of $16.99 for a 12-can variety pack, $9.99 for a single-flavor six-pack, and $3.49 for a single 24-oz. can.