Proper No. Twelve Irish Whiskey has announced the release of Proper No. Twelve Irish Apple, an addition to the Irish whiskey portfolio cofounded by MMA champion and entrepreneur Conor McGregor, along with Audie Attar and Ken Austin.
“I’m thrilled to announce the release of Proper No. Twelve Irish Apple,” says McGregor. “This new product and its magnificent flavor profile will crush the competition. We have worked on this liquid for years and have combined my award-winning whiskey that my fans know and love with delicious notes of crisp and juicy Irish apple with a smooth finish like no other. Proper No. Twelve Irish Apple is liquid gold and I’d never settle for less.”
This new product is available nationwide in 50-ml., 750-ml. and 1-Liter bottles. Proper No. Twelve Irish Apple blends grain and single malt whiskey together with a crisp apple taste and notes of warm caramel, oak and browned butter, the company reports.
“Since its inception, Proper No. Twelve Irish Whiskey has grown into an industry leader, rivaling 100+ year-old competitors. Now, we’re looking to do it again with Proper Irish Apple, creating the new gold standard in the Flavored Whiskey category,” says Lander Otegui, Chief Marketing Officer for Proximo Spirits, parent company of Proper No. Twelve Irish Whiskey.
Proper No. Twelve Irish Apple is available for purchase at retailers nationwide, or on Drizly and ReserveBar, for a suggested retail price of $24.99 per 750-ml. bottle.
“Our brand has seen huge success around the world since its launch. We will continue to parlay that success by giving back and supporting First Responders around the world,” says Cofounder Austin. “For each case of Proper No. Twelve Irish Whiskey and our new Proper Irish Apple sold, five dollars will be donated to First Responder organizations around the world. To date, the brand has contributed $1.9 million to a variety of organizations, with more to come.”