As the low/no-ABV trend continues to grow, Labatt Blue Light has expanded the category with their new Labatt Blue Light Non-Alc Strawberry Acai.

This new, year-round brew has 75 calories, with notes of strawberry and acai, the company says.

“The new Labatt Blue Light Non-Alc Strawberry Acai offers a unique opportunity to shake up the non-alcoholic beer segment,” says Inga Grote-Ebbs, Labatt USA brand director. “Beer fans can enjoy a light and refreshing fruity non-alcoholic beer, the perfect alternative for holiday parties and entertaining.”

This comes at a time of shifting preferences among younger LDA consumers.

“Millennials and 21+ Gen Z consumers are driving mainstream acceptance of non-alcoholic beer, as well as trends like Dry January,” says Grote-Ebbs. “As conscious consumption continues, some people choose to abstain from alcohol all together while others swap out drinks over the course of a night. Whatever the reason, making refreshing, great tasting non-alcoholic beer keeps Labatt in the game.”