Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Labatt Blue Light Introduces Nonalc Strawberry Beer

01/04/2023

by: Melissa Dowling

Labatt Blue Light Non-Alc Strawberry Acai

As the low/no-ABV trend continues to grow, Labatt Blue Light has expanded the category with their new Labatt Blue Light Non-Alc Strawberry Acai.

This new, year-round brew has 75 calories, with notes of strawberry and acai, the company says.

“The new Labatt Blue Light Non-Alc Strawberry Acai offers a unique opportunity to shake up the non-alcoholic beer segment,” says Inga Grote-Ebbs, Labatt USA brand director. “Beer fans can enjoy a light and refreshing fruity non-alcoholic beer, the perfect alternative for holiday parties and entertaining.”

This comes at a time of shifting preferences among younger LDA consumers.

“Millennials and 21+ Gen Z consumers are driving mainstream acceptance of non-alcoholic beer, as well as trends like Dry January,” says Grote-Ebbs. “As conscious consumption continues, some people choose to abstain from alcohol all together while others swap out drinks over the course of a night. Whatever the reason, making refreshing, great tasting non-alcoholic beer keeps Labatt in the game.”

Advertisement

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Labatt Blue Light Labatt Blue Light Non-Alc Strawberry Acai low/no-ABV nonalcoholic beer

Last modified: 01/04/2023

Firestone Walker Wookey Jack Black Rye IPA Previous Story:
Firestone Walker Wookey Jack Black Rye IPA
An assortment of colorful cocktails on a bar Next Story:
Podcast: What 2022’s Alcohol Trends Mean for 2023

About the Author: Melissa Dowling

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Follow Us

Facebook
Twitter

In The News

  • Diageo Acquiring Don Papa Rum
  • San Francisco Cocktails Celebrate Mean Girls The Musical
  • NYC’s Mister Paradise Unveils New Menu
  • How Much Do Alcohol Consumers Care About Sustainability?
  • Podcast: Beverage Alcohol Trends For 2023
  • Meet The Mixologist: Laura Unterberg
More News >>

Featured Drink

  • Red Dragon
    Red Dragon cocktail

Drink Recipes

  • A Round of Valentine’s Day Cocktails for 2023
  • Red Dragon
  • Year of the Rabbit
  • Viva Magenta Colored Cocktails
  • Winter White Sangria

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Send File
  • Privacy Policy
© Cheers Magazine. All rights reserved.