Hospitality brand Hard Rock International recently launched a line of ready-to-drink canned cocktails. The 8% ABV Hard Rock RTDs — Margarita, Mojito and Moscow Mule — were inspired by those made at the company’s Hard Rock Cafes, Hard Rock Hotels and Hard Rock Casinos.
Sold in 12-oz cans, the RTDs come in single-flavor 4-packs, with a suggested retail price of $12.99, and in mixed 6-packs containing two of each flavor, with an SRP of $19.99. “We’re excited to further extend the brand into the fastest growing spirits category of RTD cocktails offering our international fan base the chance to bring Hard Rock home,” said Kimberly Manna, senior vice president of retail and licensing for Hard Rock International.
The spirit-based RTDs join Hard Rock Hard Seltzers, which launched in September 2021. Hollywood, FL-based Hard Rock partnered with Stewart’s Enterprise Holdings on both products.