Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Captain Morgan, Vita Coco RTD

07/07/2022

by: Melissa Dowling

Vita Coco Spiked with Captain Morgan.

Diageo and The Vita Coco Company, known for their lineup of functional beverages, have announced their collaboration on a line of canned cocktails that blend Captain Morgan rum with Vita Coco coconut water.

“Cocktail drinkers are looking for convenient ways to enjoy high quality classic tropical drinks, especially rum-based ones,” says Debra Crew, president, Diageo North America. “As we continue expanding our ready-to-drink portfolio, we consider ways to elevate the category, and it just made sense to marry together two premium brands that are loved by consumers around the world.”

Called Vita Coco Spiked with Captain Morgan, this new spirits-based line launches in three offerings:

  • Piña Colada — Flavors of pineapple, coconut and dark rum notes
  • Strawberry Daiquiri — Flavors of strawberries, lime and fruity rum notes
  • Lime Mojito — Flavors of muddled garden mint, lime, and a touch of simple syrup

“Consumers in tropical regions have been enjoying coconut water as a great-tasting, high-quality mixer in their cocktails for generations,” says Mike Kirban, executive chairman and cofounder, The Vita Coco Company. “Now that coconut water is becoming a household staple across the United States, we wanted to make creating a delicious cocktail a few steps easier. We’re so excited to partner with Diageo to offer some great, ready-to-drink options featuring the best of both worlds: Vita Coco and Captain Morgan.”

Vita Coco Spiked with Captain Morgan cocktails are 5% ABV. Sold in 12-oz. cans, the suggested retail price is $14.99 per 4-pack.The line is expected to hit shelves nationally in early 2023. All cans of Vita Coco Spiked with Captain Morgan will feature symbols clarifying that they are meant for LDA consumers. Diageo will produce, distribute and market Vita Coco Spiked with Captain Morgan products.

Advertisement

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Captain Morgan ready-to-drink cocktails RTDs Vita Coco coconut water

Last modified: 07/27/2022

Rosie Giovese Vino Rosato. Previous Story:
Rosie Giovese Vino Rosato Boxed Wine
Agavales Tequila Creams Next Story:
Agavales Tequila Creams

About the Author: Melissa Dowling

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Follow Us

Facebook
Twitter

In The News

  • What I’m Drinking Now: Danielle Harris and the Hand Grenade
  • Woodford Reserve Names Elizabeth McCall Master Distiller
  • 3 Badge Beverage Launches Kirk and Sweeney Barrel Program
  • KISS Celebrates 50th With Cold Gin Cocktail Special
  • Diageo Acquiring Don Papa Rum
  • NYC’s Mister Paradise Unveils New Menu
More News >>

Featured Drink

  • Fleur-de-lis
    Fleur De Lis cocktail

Drink Recipes

  • Fleur-de-lis
  • A Round of Valentine’s Day Cocktails for 2023
  • Red Dragon
  • Year of the Rabbit
  • Viva Magenta Colored Cocktails

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Send File
  • Privacy Policy
© Cheers Magazine. All rights reserved.