Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Funny Water

12/07/2021

by: Melissa Dowling

Funny Water

As distributors and retailers nationwide adjust to a saturated hard seltzer market, Funny Water launches as an “alternative to carbonated alcoholic beverages.”

Funny Water is naturally flavored still water with no bubbles, 3.75% ABV, with antioxidants and electrolytes, and only 80 calories.

This is the brainchild of PJ Loughran and Jake Vogel. Loughran is a veteran of the music festival industry, having led creative and marketing for events in the U.S., including Bonnaroo (Manchester, TN) and Outside Lands (San Francisco, CA).

“At the festivals, we provided ample hydration stations and water refill areas, but the reality is that when you’re listening to your favorite bands in an incredible technicolor environment, it’s very easy to forget to take proper care of yourself,” Loughran says. “We hope Funny Water serves as a healthy alternative, allowing everyone to socialize longer and safer.”

“We were amazed when we first began developing the product that wine was essentially the entry point for non-carbonated alcoholic drinks from an ABV perspective,” he adds. “If you’re not a fan of bubbles and the bloat that often comes with carbonation, your starting point was typically 14%. We saw a unique opportunity to fill this void, creating a lower alcohol entry point for a widely underserved consumer.”

Funny Water comes in 12-oz. variety packs featuring three flavors: Watermelon, Citrus, and Cucumber Mint.

Advertisement

The beverage is most similar in taste to a spa water with alcohol, the company says.

The company plans on adding additional flavors, single flavor 6-packs and larger 16-oz. and 24-oz. packaging.

Funny Water is available for purchase online at FunnyWater.com. It’s also rolling out to on- and off-premise accounts across the country.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Funny Water RTDs

Last modified: 12/07/2021

Recuerdo Mezcal 5”KO Limited Edition Reposado Previous Story:
Recuerdo Mezcal 5”KO Limited Edition Reposado
Lost Irish Whiskey Next Story:
Lost Irish Whiskey

About the Author: Melissa Dowling

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Follow Us

Facebook
Twitter

In The News

  • The Kraken Launches Gold Spiced Rum
  • Podcast: Elizabeth McCall, Woodford Reserve’s New Master Distiller
  • Del Maguey Launches Vida Puebla Mezcal
  • Can Tequila Growth Continue Sustainably?
  • Hendrick’s Gin Unveils Flora Adora
  • High Noon Launches Tequila Seltzer
More News >>

Featured Drink

  • Pinch of Green
    Pinch of Green cocktail

Drink Recipes

  • Unique Irish Coffee Experiences
  • Pinch of Green
  • Irish Twists on Classic Cocktails
  • Best Picture
  • Southside Snowplow

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Send File
  • Privacy Policy
© Cheers Magazine. All rights reserved.