Virginia-based Devils Backbone Brewing Company has launched its Eight Point Blaze Orange IPA Pack.

The pack takes inspiration from the color classically worn by hunters. Also it benefits the brewery’s $1 Per Barrel program — donating $1 per barrel of all beer/cocktails sold in 2021 (& beyond) to a select number of environmental conservation groups, including the Virginia Department of Wildlife Resources.

The first beer brewed at Devils Backbone, Eight Point (6.2% ABV) is golden, medium-bodied and made with four malts, plus American hop varieties like Simcoe, Centennial, Comet, Amarillo and Citrus, the company reports. Devils Backbone is owned by AB-InBev, which purchased the brewery in 2016.