The Sazerac Company has released the second edition of Mister Sam, a blended whiskey made with American and Canadian whiskeys.
Created to honor Seagram Company patriach Sam Bronfman — or “Mister Sam,” as he was known — this blend was created by Sazerac’s Master Blender Drew Mayville. Mayville’s career included 22 years at Seagram’s, where he was the fourth and final master blender under the Seagram dynasty.
“Creating Mister Sam has been one of the highlights of my career,” says Mayville. “The second release is very evocative of the first, with the same bold and complex flavors, but I believe this blend to be even closer to perfect. We’ve blended it with whiskies that slightly softened the explosive finish to allow a greater enjoyment of the essence of the whiskey.”
Montreal served as the headquarters of the legendary Seagram Company and Bronfman. The ties between Bronfman’s Seagram’s Company and The Sazerac Company span nearly 80 years, when Sazerac’s owners became one of the first distributors of Seagram brands in the U.S., forging a long-lasting relationship between the two companies. Today, Sazerac owns 15 former Seagram’s brands, including the iconic Seagram’s V.O., Seagram’s Five Star, and Seagram’s ’83, along with its own distillery in Montreal.
Despite Bronfman’s humble origins as an immigrant to Canada from Imperial Russia in the late 1800s, Bronfman would go on to propel Seagram’s into what was then the largest and most successful distilled spirits company in the world. “Mister Sam” created some of the world’s most iconic spirit brands while at the helm of the Seagram’s empire until his death in 1971.
Bottled at Sazerac’s Old Montreal Distillery in Montreal, Quebec, this release of Mister Sam is 122.6 Proof. It is available only in the U.S. and Canada.
The suggested retail price is $249.99 per 750-ml. bottle
Bottles of “Mister Sam” come in a wooden box and included a copy of the “From Little Acorns” book which Bronfman penned in 1970, which details the history of the Seagram’s company.
The Old Montreal Distillery, located adjacent to the port and Old Montreal, dates back to 1929. Sazerac purchased the distillery in 2011 and brought distilling back to Old Montreal for the first time in decades when it installed a still and began producing whisky in early 2018. The distillery has recently added a visitor center, which pays tribute to Mister Sam and a gift shop. Public Tours will open soon.