Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Chili’s A Champ In Tequila, Margarita Sales

07/21/2021

by: Melissa Dowling

Chili's Margarita Array for National Tequila Day 2021

On National Tequila Day, raise a glass to Chili’s Grill & Bar. The restaurant chain sold its first Margarita—a frozen version—in 1975 for just $1.50. Chili’s, which offers more than 11 Margaritas on any given day, along with a broad selection of tequilas, now sells about 20 million Margaritas a year.

The casual dining brand, acquired by Brinker in 1983, says it’s one of the top sellers of tequila in the U.S. among restaurant chains, and the number one on-premise national chain for Patrón tequila and Citrónge liqueur in the U.S. Prior to Covid-19, Chili’s was purchasing more than 9,000 cases of Patron Silver tequila and over 16,000 cases of Patron Citrónge per year.

In fact, Chili’s, which hit number-one in Margarita sales in 1994, had its largest-preforming Margarita of the Month in January 2020, with 1.67 million Patrón Margaritas sold in 31 days. The Presidente—hand-shaken 25 times with Sauza Conmemorativo tequila, Patrón Citrónge and E&J Brandy—is consistently Chili’s most popular Margarita. It’s available in classic, mango or strawberry flavors.

The Classic Rita on the Rocks and Tropical Sunrise (with Hornitos Reposado tequila, DeKuyper Melon Schnapps, grenadine and pineapple juice) are the next most popular Margaritas. During its 2021 fiscal year, which ended in June 2021, Chili’s sold 11,800 Gallon Mar-Go-Ritas; about 7.5% of its Margaritas sales were to-go for the year.

For National Tequila Day July 24, Chili’s will be offering $6 Presidente Margaritas, $30 To-Go Gallon Mar-Go-Ritas and its $5 Marg of the Month—Captain’s Stay-Cay ‘Rita, a mix of Captain Morgan spiced rum, Lunazul Blanco tequila, fresh sour mix, coconut purée, pineapple juice and grenadine. The special offers will be available through to-go orders and at participating Chili’s locations all day.  

Advertisement

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Chili’s Grill & Bar margarita National Tequila Day

Last modified: 07/28/2021

DISCUS logo Previous Story:
DISCUS Survey: Consumers Strongly Support DTC Spirits Sales
Chateau Ste. Michelle wine Next Story:
Chateau Ste. Michelle Unveils New Wine Labels

About the Author: Melissa Dowling

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Follow Us

Facebook
Twitter

In The News

  • Diageo Acquiring Don Papa Rum
  • San Francisco Cocktails Celebrate Mean Girls The Musical
  • NYC’s Mister Paradise Unveils New Menu
  • How Much Do Alcohol Consumers Care About Sustainability?
  • Podcast: Beverage Alcohol Trends For 2023
  • Meet The Mixologist: Laura Unterberg
More News >>

Featured Drink

  • Red Dragon
    Red Dragon cocktail

Drink Recipes

  • A Round of Valentine’s Day Cocktails for 2023
  • Red Dragon
  • Year of the Rabbit
  • Viva Magenta Colored Cocktails
  • Winter White Sangria

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Send File
  • Privacy Policy
© Cheers Magazine. All rights reserved.