The Brazilian company Novo Fogo Cachaça has released a high-proof silver cachaça in a 1-liter bottle format designed for the mixology community.
The new bottle features a smaller, circular footprint, a taller neck and a slimmer midsection that fits ideally in the well and is easier to handle throughout busy shifts, thanks to the small circumference and curvy shape of mid-level grip reducing hand strain.
The higher-proof expression presents at 43% ABV in the bottle, after resting in chemically-inert stainless steel tanks for one year. The resulting effect of tropical fruit flavors takes the leading role in a broad range of cocktails, the company says, from sours to tiki drinks and twists on classics.
Additional flavors include banana, lime blossoms, passion fruit, sweet red peppers, sea salt and green grass.
“We designed this product with bartenders in mind, as they value efficiency, knowledge, and leadership,” says Dragos Axinte, CEO of Novo Fogo Cachaça. “The new Silver 1-liter bottle offers the ergonomics and economics to become a bartender’s favorite, while also serving as a flagbearer of cleaner business practices in our industry.”
The Bar Strength 1-liter bottle is distributed nationally by Novo Fogo’s distribution partner, 375 Park Avenue Spirits, a division of The Sazerac Company. It is available primarily through major distributors for on-premise purchase and in select liquor stores nationwide for the average wholesale cost of $24 per bottle.
In addition to its functional benefits for bars and bartenders, Novo Fogo Bar Strength Cachaça was created to be foremost an exceptional distilled spirit with a minimal environmental impact, the company says.
Novo Fogo is a carbon-negative company. Through its business practices of waste minimization, organic production, the ownership and management of forested land, a growing reforestation project for threatened tree species and the purchase of carbon offsets, Novo Fogo absorbs more CO2 than it emits, the company says.
Through Novo Fogo’s offsets provider partner, Native, the company’s carbon offset purchases financially support a project that provides water filters for 2,000 coffee-growing families in Honduras, eliminating their need to cut and burn trees for boiling water, the company says.
Novo Fogo also contributes $3 per case of all of all its bottle sales to the brand’s Un-Endangered Forest project, a program that works to remove 36 species of native Brazilian trees from the threatened list. Each bottle is made from recycled glass and the neck wrap is repurposed from plastic collected from the streets of São Paulo, Brazil.
