To commemorate Ecco Domani’s 25th anniversary, the Italian wine brand has partnered with Fashion Designer Jeremy Scott to create a limited-edition Pinot Grigio label.
Scott created his own namesake fashion brand in the ‘90s, and often pays tribute to ‘90s pop culture trends in his collections.
“There is a natural affinity between Ecco Domani and my own fashion label as both first rose to prominence in the ‘90s,” says Scott. “Playing with the bold shapes, abstract graphics, and neon colors that influenced ‘90s pop culture is a cheeky nod to Ecco Domani’s 25th anniversary. With this original label design, I wanted to bring forth that nostalgia in a truly modern way as a reminder that standing out is always in style.”
The Ecco Domani Pinot Grigio collaboration with Scott is the latest in a series of partnerships spanning seven years with past designers who have used the bottle as a creative canvas to create fashion-forward, limited-edition labels.
“Much like Ecco Domani Pinot Grigio itself, Jeremy Scott’s eye-catching label design encourages our fans to make a statement, and to have fun doing so,” says Heather Austin, director of marketing for Ecco Domani. “We’re excited to partner with Jeremy for our 25th anniversary limited-edition label and hope consumers everywhere look forward to making a confident and fashionable statement this summer.”
Ecco Domani Pinot Grigio is made from grapes grown in the delle Venezie region of Northern Italy. With light citrus and floral aromas, plus notes of tropical fruit, this wine is perfect for pairing with a variety of foods like sushi, light pasta dishes and pizza, the company says.
The exclusive label by Jeremy Scott for Ecco Domani will be available for a limited time nationwide starting in June 2021 for a suggested retail price of $11.99 per 750-ml. bottle.