Sierra Nevada Brewing Co. has expanded the rollout of its Strainge Beast line of hard kombucha, unveiling three new flavors, including two 100-calorie options.
The new Strainge Beast flavors include Raspberry, Golden Kiwi & Elderflower (100 calories); Watermelon, Sea Salt, Lime & Mint (100 calories); and Grapefruit, Pomegranate & Cucumber. The first two are 4% ABV while the latter is 7% ABV and 180 calories.
Crafted from a proprietary SCOBY culture discovered with Oregon State University, Strainge Beast combines organic ingredients and traditional brewing processes. “I have always been fascinated by the alchemy of fermentation,” says Sierra Nevada Founder Ken Grossman. “It can transform high-quality ingredients into something magical.”
Alongside this release, Sierra Nevada will kick off “Masters of Strainge,” a series of consumer masterclasses in unconventional arts like Venus Flytrap gardening. Viewers can take part by following Strainge Beast on Instagram, and tuning in for event announcements starting in June.
“We’re so excited to get Strainge Beast hard kombucha into the hands of more drinkers, especially as we head into the summer season,” says Robin Gregory, communications director at Sierra Nevada. “Each new flavor concoction of Strainge Beast is a medley of organic fruits, herbs, and spices that is bound to feed your curiosity.”
The three new flavors of Strainge Beast hard kombucha are available for purchase on shelves across the U.S. now, in addition to its three original flavors: Ginger, Lemon & Hibiscus; Blueberry, Acai & Sweet Basil; and Passion Fruit, Hops & Blood Orange.
The suggested retail price is $4.99 per single 16-oz. can and $14.99 per 6-pack of 12-oz. cans.
