There’s a new look for the Bluecoat gin line.

Philadelphia Distilling has unveiled new packaging for the full range of Bluecoat spirits: the original Bluecoat American Dry Gin, Bluecoat Elderflower Gin and Bluecoat Barrel Finished Gin.

The brand redesign also features a new logo, which had remained unchanged since the brand first hit shelves in 2006.

The liquid inside remains the same. Bluecoat American Dry Gin has a heavy dose of American citrus peels in the botanical mix, the company says, for a crisp, citrus profile and a softer, rounder juniper.

The recipe for Bluecoat Elderflower Gin and Barrel Finished Gin also remains unchanged.
 
Each Bluecoat bottle comes in “Bluecoat blue” glass, inspired by the founding fathers, the bluecoat soldiers of the American Revolution, plus the “hard working roots of Fishtown,” the Philadelphia neighborhood the distillery calls home.

Appearing front and center in embossed lettering is a declaration of the brand’s status as the Original American Dry Gin Distilled In A Hand Hammered Copper Still. The new bottle stands just taller than its predecessor, and features a bartender-friendly, easy-to-grip neck. Just below is a metallic copper stamp in the glass — inspired by shrapnel from the revolutionary era — and the new painted-on script logo. On each side of the bottle in embossed lettering are the words “PHILADELPHIA DISTILLING” and “BLUECOAT.”

The new bottle is anchored by a lattice-textured base.