90+ Cellars has unveiled Reserve Series Lot 196 Sancerre Rosé, plus a refreshed look for the new vintages of Lot 126 Sancerre, Lot 27 Barbera d’Alba (both Reserve Series) and Lot 26 Barolo (Collector Series).

This is a continuation of the company’s new label rollout for their higher-end wines.

Sancerre may be best known for its world-class white wines made from sauvignon blanc, but the region also has a not-so-well-kept secret of making rosé wines from pinot noir, the company says. Reserve Series Lot 196 Sancerre Rosé is made from handpicked pinot noir grapes, originating from vines planted on clay and limestone in the village of Sainte Gemme.

The wine receives its pale pink color by allowing the skins of the grapes to mix with the juice for a short time, after which they are pressed and fermented.

Reserve Series Lot 196 Sancerre Rosé is lively on the palate, the company reports, with aromas of strawberries and watermelon, accompanied by hints of flinty minerality and crushed herbs. The wine is light bodied and silky with a hint of racy acidity. The suggested retail price is $25.99 per 750-ml. bottle.

Featuring new labels, Lot 126 Sancerre, Lot 27 Barbera d’Alba and Lot 26 Barolo retail for $25.99, $18.99 and $33.99, respectively, per 750-ml. bottle.

Lot 26 Barolo is the company’s longest-running Reserve line, now in its 12th vintage.

This follows the recent release of 90+ Cellars Lot 197 Prosecco Rosé. Their wines are available in retail locations across a number of key markets, and nationwide on ninetypluscellars.com.